Live Every Breath
London 2016 - ERS, the largest respiratory congress in the world. With an expected footfall of 29,000 visitors GSK Respiratory wanted to grab the attention of as many as possible while also demonstrating GSK’s continued commitment to help patients Live Every Breath. Our objective was to create an Interactive congress experience that Launched GSK’s new respiratory vision while linking the brands to it in a strong and meaningful way. For delegates, it was a Memorable and enjoyable experience. Based on GSK’s presence at the event over a third of physicians ranked GSK as the leader in respiratory medicine. This resulted in us being awarded the 2nd most memorable stand at the show.