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 , Animation, Art Direction, Mobile Design

Little Miss Fearless Takes Flight

How do we engage children of 6-9 years with their cystic fibrosis (CF) and how can they understand the value of ongoing treatment with Kalydeco? Medical information does not interest a child, nor does it inspire them to take medication. But what if we took children on a fantastic journey through an imaginary body? Little Miss Fearless Takes Flight is great storytelling turned into an immersive and interactive experience where CF comes alive. Children retain 20% of what they are told, but 75% of what they see, hear and do alone. Based on this we created a traditional story book with companion augmented reality app (with extra supplements) and iBook with 19 animated illustrations for children to become fully immersed in the world of CF.

 

University of Oxford
Operation Numerika