Make A Nappy Happy
How does a small company like Typharm, with an excellent product - Docusol constipation solution - make a big noise in the market, and compete against more established players? We turned our attention away from mum & baby, to the very object that proves that proves the medicine is working: We created an ‘unhappy nappy’ wanting to be filled with poo! He was the star of a website, mobile game, sharable music video, gifs, iPhone wallpapers, downloadable bedroom posters and more. The launch generated huge awareness leading to an increase in demand, which doubled production out of the UK factory.